The Rock Barn Identity
therockbarn.net
Below is the new logo and identity package for The Rock Barn (TRB), a Virginia based full service catering company. The goal was to create a sophisticated yet humble presence using characteristics from TRB's thoughtful and creative personality. The new logo directly plays of TRB's slogan 'Field-to-Fork' by incorporating grass blades as the prongs of a fork, while using the Philosopher font for the initials and text. Important aspects of the logo include scalability, readability, and individuality. Below is the final identity package (not included the catering van graphics) as well as a set of variations of the logo. Look out for an upcoming website as well! Completed March 2010.


