Just came across a great article by Smashing Magazine "The Roadmap to Becoming A Professional Freelance Web Designer." It outlines the main steps and considerations for a designer when considering or preparing for the leap into full-time Freelancing. While this would have been an excellent resource I wish I would have had when I took the jump from part-time to full-time last year . . . I do think it is doable as a more gradual process, with learning along the way. A lot of my business strategy was developed, and continues to develop, as an evolving process in which I learn mostly from everyday experiences, reading & researching, client interactions, and the unavoidable trial and error.
Some of the highlights of Smashing Magazine's article that I think are especially important are:
- Create a Portfolio Website: I believe the utmost important. Even before establishing a logo or branding . . . Get your work up. This doesn't have to be built from scratch (but should be later on if you are freelancing web design), as you can take advantage of all the networking sites (Behance, Coroflot, etc) to advertise and showcase your skills and work.
- Build Legal Documents: Something I unfortunately learned the hard way, but once you have your own templates (Contracts, Invoices, etc) they become a streamlined staple in your work flow.
- Find Portfolio Building Clients: This is TOUGH. Be wary of working for free or pennies, but understand the benefits of having work under your belt that can be used to attract higher paying clients.
- Get a Professional Space: At first I thought working from home was great because it allowed me to work wherever I liked. I found myself bouncing around a lot and not focusing as I should. When I established a desk only for work and bought a desk top computer, my productivity increased ten fold and most importantly gave me a work/home separation within my own home.
- Keep Learning New Tricks: Continue to make yourself a valuable asset, versatile and competitive.
All the other points are great as well, check out the article and links included in its entirety!